The day has finally arrived. No, you can't get your hands on an Apple Watch just yet, but you can pre-order one right now. While you can try one on in-store, you can't place your order there. Instead, you'll have to do it online.
Also, Apple expects stock shortages. So get in early to avoid disappointment.
"Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favourite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch," said Angela Ahrendts, Apple's senior vice president of retail and online stores.
"To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period."
According to sources, the device will only be sold online in the UK. Nip into your local Apple Store, and they'll help you order one from the online store, so you'll have to wait for it to be delivered. Apparently this is part of a new retail model for Apple, which wants to avoid the long queues typical for a big launch.
Prices start at £299, and the device goes on sale on April 24, two weeks today.
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