If you were already fed up with
advertisements and sponsored content on your Facebook news feed, then
brace yourself for some more. In a move that’s likely to draw sharp
criticism from users, Facebook has formally announced launching
15-second auto play video ads, which will start playing without sound as
they appear on screen. The ad will stop as soon you scroll past.
To watch the video, you need to
tap the video, which then expands into full screen. According to
Facebook, users will start to see these new ads “over the next few
months”.
Facebook has been long rumoured
to be working on “video ads”. According to reports, the social
networking giant has already tied up with several brands including the
likes of Coca Cola, Ford, and American Express for auto-play video ads.
The new video ads are part of
Facebook’s consistent efforts to explore more options to generate
revenue. Facebook says it will ensure video ads that appear on the
website “are as good as other content people see in their News Feeds.”
Facebook has also tied up with Ace Metrix. “Ace
Metrix will allow us to objectively measure the creative quality of the
video in the Facebook environment, and highlight performance indicators
for advertisers such as watchability, meaningfulness and emotional
resonance. We’re taking this step in order to maintain high-quality ads
on Facebook and help advertisers understand what’s working to maximize
their return on investment
,” says Facebook in a post.
,” says Facebook in a post.
Source: TNW
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